About elsewhereNFP
Creating safer, more inclusive places in the gaming industry through global, data-driven research.
The video game industry thrives on creativity, innovation, and collaboration, but workplace culture challenges remain. Issues like safety concerns, lack of inclusivity, and a critical absence of regional data make it difficult for companies to implement effective policies.
At elsewhereNFP, we believe real change starts with real data. Our mission is to provide the gaming industry with evidence-based insights that help studios, publishers, and leadership teams create safer, more inclusive environments.
Why It Matters
The gaming industry faces growing challenges in workplace culture, including:
✅ Workplace Safety & Harassment Issues
✅ Diversity & Inclusion Rollbacks in Key Markets
✅ Lack of Reliable, Global Workplace Culture Data
Many companies want to improve, but they lack the data and tools to make effective, long-term changes.
elsewhereNFP is closing this gap. Our research is designed to equip industry leaders with actionable, region-specific insights that lead to real improvements in workplace culture.
How We Work
📊 elsewhereNFP conducts global research studies to drive meaningful change in the gaming industry. Our approach is built on three key phases:
🔹 Data Collection & Analysis – We gather and evaluate insights from industry professionals worldwide.
🔹 Public Presentation – Findings are shared at key industry events to inform and engage decision-makers.
🔹 Post-Event Impact – Research results are amplified through media partnerships, industry discussions, and long-term advocacy.
🧠 Academic Partnerships – We collaborate with leading researchers and institutions to ensure credibility and accuracy in our findings.
Meet Our Team
Ashley Blake – Founder & CEO
Ashley “ashleyriott” Blake is a futurist, XR evangelist, and the Founder & CEO of elsewhereNFP. With a background spanning communications, publishing, and design, Ashley has supported over 50 VR projects, helping them launch, optimize, and scale on platforms like Meta, Steam, PlayStation VR, and Apple Vision Pro.
Her journey into gaming and emerging tech started in 2018 when VR became a key part of her recovery from spine surgery, inspiring her transition from a 14-year career in pharmacy to interactive media. She has since become a sought-after speaker at events like GDC, AWE, devcom, and Reboot, discussing DEI, community building, and leadership.
At elsewhereNFP, Ashley combines research, advocacy, and strategic collaboration to build safer, more inclusive industry spaces, ensuring real change is backed by real data.
Astrid Gooding – Co-Founder & COO
Astrid M. Gooding is a business development strategist with nearly 20 years of experience in the video and mobile games industry. As Co-Founder & COO of elsewhereNFP, she drives global research and advocacy initiatives, helping studios and industry leaders create safer, more inclusive workplaces.
Her expertise spans partnerships, and international expansion, having worked with indie studios to AAA companies to strengthen market presence and monetization strategies. From 2018 to 2024, Astrid helped shape devcom, Europe’s leading B2B gaming conference, where she expanded DEI initiatives, APAC outreach, and the Indie Expo.
A dedicated Women in Games Ambassador, she regularly speaks at global industry events on DEI, talent retention, and emerging markets.
Transparency & Non-Profit Status
🌍 100% NOT FOR PROFIT – Every dollar directly funds the research.
elsewhereNFP is a fully independent, non-profit initiative. We are not sponsored by corporations to maintain full transparency and integrity.
📢 How we are funded:
✔️ Grants & research funding
✔️ Partnerships with mission-aligned organizations
✔️ Community support (GoFundMe& donations)
Our commitment to transparency ensures that all contributions go directly toward the research, analysis, and industry engagement needed to create a safer, more inclusive game industry.
elsewhere Not-For-Profit 